The Impact of Social Media Influencer to Purchase Decision Making of Hong Kong Female Consumers

1. Please follow the instruction (MS word).

2. Word limit: 5000 words

3. The aim of this research paper is to test the hypothesis (H: Social media influencer has a positive and significant effect on the emergence of consumer buying interest in beauty and skincare products) on Hong Kong female consumers.

4. 3 research paper samples are provided (PDF file).

5. The questionnaire and answers are provided in the instruction (MS word)!!

Answers of each option are highlighted in blue color, besides (or below) each option in the questionnaire.

6. The data analyzing process is not finished and check yet, so please assume the finding of this research paper is “Accept the hypothesis”!! Which means “Social media influencer is significantly affect the buying intention of Hong Kong female consumers”.

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