Choose a brand or product that is ​struggling​,and create a marketing plan that will help reinvigorate it.

For this project, you will be creating and presenting a new marketing plan for an ​existing brand or product. Choose a brand or product that is ​struggling​,and create a marketing plan that will help reinvigorate it.

Here is a list of possible brands—you may use any one of them, or you may select your own:

Diet Pepsi

Tim Hortons

Under Armour

Walgreens

Fiat

Ivory Bar Soap

Crocs

Barbie

Bed Bath and Beyond

Harley Davidson

Fitbit

Google Glass

Skype

Marks & Spencer

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