For this project, you will be creating and presenting a new marketing plan for an existing brand or product. Choose a brand or product that is struggling,and create a marketing plan that will help reinvigorate it.
Here is a list of possible brands—you may use any one of them, or you may select your own:
Diet Pepsi
Tim Hortons
Under Armour
Walgreens
Fiat
Ivory Bar Soap
Crocs
Barbie
Bed Bath and Beyond
Harley Davidson
Fitbit
Google Glass
Skype
Marks & Spencer
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