Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces?

Ethiopian Airlines: Bringing Africa Together

What is the central issue of the case?

Discuss the Ethiopian market. What are the unique characteristics of this market? What are the relevant dimensions of distance? Institutional quality? What are the dominant forces?

What is Ethiopian Airlines’ motivation for internationalization? Discuss this in the context of emerging market MNE theory.

What are Ethiopian Airlines FSAs? Are they ‘traditional’ or ‘non-traditional’? Or both??

Which FSAs should Ethiopian leverage into its international strategy?In which region should Zewoldi and his team locate the first hub?

Which entry mode is ideal for Ethiopian? Please discuss the details (e.g., if you recommend a JV, discuss whether Ethiopian should be a majority or minority owner).

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