What are the main differences between products and services? Explain the difference between the two and provide three examples of each. Which sector has seen the greatest growth in international trade in recent years?

Explain the four trends that provide evidence for the globalization of markets. Provide an example to illustrate one of the trends.

2. What are the main differences between products and services? Explain the difference between the two and provide three examples of each. Which sector has seen the greatest growth in international trade in recent years?

3. Explain the meaning of international trade. Describe the two major forms through which international trade takes place.

4. Explain the cross-cultural risk faced by internationalizing firms. What causes this type of risk? Why might it pose a problem for internationalizing firms?

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