Look for one or two products whose brands, labels, and/or packaging have caught your eye, then answer the following questions in essay format:
What caught your attention?
Where was the product located (place/section/department of the establishment, gondola, and place in the gondola)?
What other product did it have around it?
What made you select and buy the product?
What was the strategy used and why?
How would you improve the product and why (packaging, label, brand, etc.)?
The essay must be 3 pages long, following the APA format.
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