Select a brand for your Integrated Marketing Campaign:Create an integrated marketing campaign (IMC) for this brand,identify the strengths, weaknesses, opportunities and threats to your brand, and create a S.W.O.T. analysis chart.

Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me an email 24 hours before the due date for approval.

Again, you will create an integrated marketing campaign (IMC) for this brand throughout this course. Each week, you will create a piece of that campaign, and the Mini-Projects and Discussion Boards will culminate in the Final Project worth 200 points at the end of the course.

Part 2. Conduct a SWOT Analysis
Research your brand, identify the strengths, weaknesses, opportunities and threats to your brand, and create a S.W.O.T. analysis chart. You must have at least 2 items listed in each section of the S.W.O.T. analysis. This is research, therefore, your items need to be referenced using in-text citations and Reference Page.

S – Strengths (Internal: company or product)
W – Weaknesses (Internal: company or product)
O – Opportunities (External: economy, competitors, government, environment)
T – Threats (External: economy, competitors, government, environment)

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