•Clear essay structure where the body of analysis addresses all topics listed below in thequestion.
•Use the appropriate concepts, theories, and models to support your statements. Use alsofacts and figures when necessary.
•All answers must be supported with relevant academic underpinning.Grading60% of final mark
•Your knowledge and understanding should provide a basis for originality indeveloping ideas.
•The application of knowledge and understanding should be directed to problemsolving.
•The ability to make judgments to integrate knowledge and handle a complex casewith incomplete data.
•The ability to communicate your conclusions and the underpinning knowledge of thecase.Assignment Purpose
•To learn how to distinguish and articulate a critical issue(s) in an organization. Each case study will concentrate on a specific issue critical to the organization you will be working with.
•To learn how to research this issue, including questioning of participating parties and developing conflicting analytical positions and alternatives. Case studies are meant to be mimetic of real situations.
•To deepen yourknowledge and understanding of course concepts by applying principles youhave learned while dealing with issues of newly emerging data.
•To develop the ability to exercise judgment and discretion as you manipulate the flow ofinformation necessary to producing the best teaching product for potential future readers andusers of your case study.
Instructions and Grading CriteriaThe document should be 2,500 words maximum and address the following points listed below.
Student must develop a case study analysinga realmarketingproblem situation whereexisting problem need to be solved. It should relate the theoryto a practical situation;Synopsis/Executive Summary
• Outline the purpose of the case study
.• Describe the field of research.
• Outline the issues and findings of the case study withoutthe specific details.
• Identify the theory that will be usedFindings
• Identify the problems found in the case by : analysing the problem, supporting your findings withfacts given in the case, the relevanttheory and courseconcepts.searching for the underlying problemsDiscussion
• Summarise the major problem/s.• Identify alternative solutions to this/these major problem/s
.• Briefly outline each alternative solution and evaluate its advantages and disadvantages
Graduate Program Assessment Brief Academic Year 2019-2020 Recommendations
• Choose which of the alternative solutions should beadopted.
• Briefly justify your choice explaining how it will solve themajor problem/s.
• This should be written in a forceful style as this section isintended to be persuasive.
• Here integration of theory and coursework is appropriate.
ReferencesMake sure all references are cited correctly.REQUIREMENTSThe work must be uploaded on the appropriate Turnitin folder created by the course Lectureron Moodle.
The title of the student’s submitted file should contain the following information:–Name of this course–Name of the Faculty Member–Student’s full Name–Student ID number–Title of this assignmentIt is necessary to consult research material to successfully complete this assessment.
Please note that material consulted must be well referenced. If your answers are notwell-reasoned and your sources are not well-cited (Harvard style), plagiarism penaltiesmay apply.
Please see EUBS’s recommendations for avoiding plagiarism located in Student Guidelines.Academic honesty is one of the guiding principles of this course and this means that students must acknowledge all their sources through correct citation and by using theHarvard referencing system.
Bibliography: You should use the Harvard Referencing System
Graduate Program Assessment Brief Academic Year 2019-2020it assesses the following learning outcomes:
1. analyze the principles, theories, concepts and dynamics of marketing;
2. apply these principles and tools in case study analysis;
3. develop planning, research, analytical and problem-solving skills through case studies of real business situation;
4. integrate the concepts &techniques learned through application in the preparation of case study analysis
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