AUDIT AND PROPOSALDescription:
•You are required to upload an academic report on the importance of Strategic Management for a successful business expansion based on an existing business whichhas initiated expansion from abrick-and-mortar presence. It has begun tomarketits products and/or services in a limited international environment.
•The document must have these two parts:
oAnalysis & background:The business of your choice, its past and present, and how is it currently performing.
oProposal: Based on your analysis, identify and make recommendations for the business to expand internationally with the aid of digital means.
•You may use information& datafrom the different authors, models and theories reviewed in class. Formalities:
•Wordcount: From 2500 to 3500 words.
•Cover, Table of Contents, References and Appendix are excluded of the total wordcount
•Harvard citation style referencing (in-text References and Bibliography)is required and full acknowledgement of sources included
•Conduct & present a credible business analysis
•Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.
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