You are a newly appointed marketing executive for a Marketing Agency; ‘Travelodge’ is your new client from the hotel and hospitality industry. The company (Travelodge) is willing to expand its market share by opening a new hotel in Southampton:Develop recommendations for Travelodge based on the analysis of your marketing mix.

You are a newly appointed marketing executive for a Marketing Agency; ‘Travelodge’ is your new client from the hotel and hospitality industry. The company (Travelodge) is willing to expand its market share by opening a new hotel in Southampton.

Your manager required you to conduct the comprehensive research based on the

Current business environment (Micro & Macro)- Portfolio 1

Company’s Internal Analysis (SWOT)- Portfolio 1

Based on the selected product suggest

Segmentation & Target consumers-Portfolio 1

Position in the Market-Portfolio 1

Secondary and Primary research (Development of information & tools)-Portfolio 2

Produce marketing mix for Travelodge- Portfolio 2
Develop recommendations for Travelodge based on the analysis of your marketing mix-Portfolio 2

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