Write a report that clearly articulates the organisation’s strategy and business model and outlines a detailed approach to Competition Strategy, how the chosen organisation’s performance is/can be measured against their strategies.

ORGANISATION: Atlassian.com (Software development company)

Assuming the role of an organisational consultant, you are to write a report that clearly articulates
the organisation’s strategy and business model and outlines a detailed approach to Competition
Strategy, how the chosen organisation’s performance is/can be measured against their strategies. You will also be required to prepare a Balanced Scorecard for their chosen organisation. Attention should be paid to the use of secondary research and insights. Areas covered should include:
• An Executive Summary.
• An Introduction that summarises the purpose of the report.
• A summary of the organisation’s strategy.
• A specific outline of the organisation’s approach to competition strategy, performance
measurement and the balanced scorecard.
• A summary of recommendations that identify areas of focus and opportunity to enhance the
organisation’s performance in the future.
• A conclusion.
• References.

You are encouraged to use a wide variety of information sources that include, where possible, primary
research such as interviews with staff or executive members within their chosen organisation as well as
the use of an appropriate mix of strategic and business analysis tools and references.

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