Explore the website of your organisation thoroughly.2) Choose ONE division or section of your company: Mobile DIVISION:Write a Campaign Brief as if you were working with the client to define the objective (this will inform part of the Introduction section of your IMC Plan). Only briefly and in bullet points.

The Task
1) Explore the website of your organisation thoroughly.

2) Choose ONE division or section of your company: Mobile DIVISION

3) Write a Campaign Brief as if you were working with the client to define the objective (this will inform part of the Introduction section of your IMC Plan). Only briefly and in bullet points please

4) Develop your IMC Plan.

5) Be bold, be creative, and have fun with this.

 

•      Maximum hypothetical production and media spend budget for the total campaign is $200,000 NZD. (You don’t have to spend it all! Equally, sponsorship or other activities might increase your available funds as part of the campaign itself).

•      Think carefully about the timing and impact of the campaign: is it one big hit, or carried throughout the financial year.

•      The Nationwide campaign is to run in the 2021 financial year (January – December 2021).

•      Think carefully about the best impact: Nationwide objectives may be achieved through a number of means, from highly specific to mass targeting.

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