ULO 2: Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning. (CLO 3 & 4)
ULO 3: Choose the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies. (CLO 1 &5)
ULO 4: Examine the elements of the promotion decision process, utilizing the promotional mix and its components. (CLO 1, 4 & 5)
