Use each of the environmental scan analysis tools as appropriate to prepare a list of the most relevant factors that provide either an opportunity or a challenge to Wilkins in evaluating the sign business purchase.

purchase the Optics Signs business
Use each of the environmental scan analysis tools as appropriate to prepare a list of the most relevant factors that provide either an opportunity or a challenge to Wilkins in evaluating the sign business purchase.

Using the results of your environmental scan you should be able to list 8 to 12 potential factors that would be important to consider when making the decision.
A template is provided in Moodle in the Assignment Submission section that you can use to help organize your analysis and list of factors.

Try to find the root cause of a factor (not the symptom – i.e. decreasing sales is a symptom, whereas a consumer trend that shows people no longer use the product and have substituted it with a different product would be a potential root cause of declining sales).

Consider all factors in the case related to marketing, operations, finance and human resources (HR).
Your decision statement for this analysis is to determine if Wilkins should purchase the Optics Signs business. The analysis you provide will inform your development of criteria, alternatives and risks. Complete your assignment by using the results of your SUG analysis to state the most important factors that you should be considering when making this decision.

Save your file before uploading to Moodle as follows: Last Name_First Name – Assignment 1.

Please review the grading criteria for this assignment prior to submission:
5 marks – Professionalism (grammar, spelling and formatting)

15 marks – Application of Environmental and Industry Analysis Tools – a minimum of three different tools used appropriately to determine relevant factors.

10 marks – List of Factors – relevant to the case and evidenced in the environmental analysis.
5 marks – SUG Analysis – be sure to follow the 80/20 rule.
5 marks – Key Factor statement and important factors identified

based on SUG analysis results. Justification is not a solution but draws on the environmental analysis to support the key factors being important to address for business success.
Total –  40 marks

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