Draft a memo to give a well reasoned argument about why you chose the specific country that you did.

Each team should turn in a Memo recommending which of your team’s countries to market a product into.

Your memo should give a well reasoned argument about why you chose the specific country that you did. Consider:

country stability and risk
general economic conditions
cultural issues that may affect consumer behavior particularly with respect to food
the market size for ice cream and desserts
general market trends
market growth rate and potential opportunity.
For the country that you chose, complete a thorough market analysis, including:

Competitive Analysis
Target Market/Specific Customers
Barriers to Entry:
As a starting place for country data, use the Euromonitor database available through Temple library for details of country markets

Your memo should be concise and to the point. Statements should be backed up by data and properly referenced.

Use charts and graphs when appropriate to illustrate data.
Write in Business memo format.

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