Introduce and explain the concepts of the two chosen marketing orientations:Briefly explain on the importance of the two chosen marketing orientation concepts in the contemporary marketing environment.

The structure of the assignment as stated below:
 Introduction – introduce and explain the concepts of the two chosen marketing
orientations. Briefly explain on the importance of the two chosen marketing orientation concepts in the contemporary marketing environment. (approximately 200 words)
 Comparison of characteristics of the marketing orientation concepts – provide
detailed comparison on the characteristics of the two marketing orientation concepts.
Provide your stand (position) and justifications on which concept is more relevant in the contemporary marketing strategies. Include relevant literature (i.e., journal articles, reports or other reliable sources) and real business organisations as examples in your explanation to support your stand and justifications, and relevant marketing theories
application. (approximately 600 words)
 Recommendations – provide recommendations or suggestions on how the two marketing orientation concepts could further enhance its implementation to contribute to market success for business organisations. (approximately 500 words)
 Conclusion – summarise the outcomes from your analysis. (approximately 200 words)
 References list.

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