Provide a specific definition of the industry and an in depth analysis of the industry’s current and future outlook.

Part I includes an analysis of the general environment, the industry and the assigned firm’s
competitors. You are expected to provide a specific definition of the industry and an in depth analysis of the industry’s current and future outlook. Your focus in Part I is the
external environment.

You only need to do pages total. We are split in teams, so we are just doing 2 pages each.

Format: All the parts must be typed and double-spaced using font size 12, Times New Roman,
1 inch margins on all sides, spell- and virus-checked. APA style is required. Please remember to
include page numbers.

I will be providing you the chapter powerpoints from the textbook and also you need to use the sources I am attaching. They are already in APA format.

You need to focus on these particular sections of part 1. This is what I am assigned to

3.1.3 Socio-cultural demographic segment
3.3.5 Intensity of rivalry
3.4 Industry competitors analysis and their anticipated strategic moves

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