Hats. T-shirts. Cups. Bobbleheads. The desire of fans to purchase, wear, and display licensed products bearing the name of a favorite team or sport is a key source of revenue for sport organizations. The recognition of a long-standing name and logo—such as the Washington Redskins—is an essential element of fans’ desire. Imagine for a moment that the Washington Redskins Organization changes the team name and logo. The impact of such a change would be dramatic with regard to marketing strategies—new name and logo means new merchandise. The team would also need to develop an effective public relations campaign to continue to garner the support (and revenue) from their fan base.
In a 3- to 4-paragraph Journal entry, respond to the following:
What are the most pressing public relations issues facing the Washington Redskins with regard to their name and logo change? How might these issues impact the organization’s marketing strategies?
What is the potential impact of the name and logo change on consumer spending on licensed products?
Support your writing with concrete examples from your personal experience, observations, and the Learning Materials. Be sure to use proper APA citations where appropriate.
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