What are the advertisers actually “selling” in order to get the consumer to want their product? How do they do this? Describe the images, the voices, the music and sounds, the emotions, and the tone that help the company achieve this sell. What else do you see?

What are the advertisers actually “selling” in order to get the consumer to want their product? How do they do this? Describe the images, the voices, the music and sounds, the emotions, and the tone that help the company achieve this sell. What else do you see?

What catches your eye? Why would this sell from above help them actually advertise the product they make? Both of these commercials feature something other than the product for all or most of the commercial. Will this ad campaign be successful?

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