A business case has at least four components, including market components, product components, industry components, and company components. Describe a hypothetical new product by addressing the following elements:
The appropriate features of the product
The product’s target price
Characteristics of product users
Size of the total market
Projected product sales revenues in year one of the product’s sales
If you are unable to make reasonable assumptions about any element, identify the research needed to determine the information.
Requirements:
Write a four- to six-page paper.
Include a title and a reference page.
At least four to six scholarly, peer-reviewed references that provide information and guidance
Reference book as well
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