What is the so-called first step in Neil Patel´s8-step methodology in Growth Hacking? Why is this step determinant to the success of the next steps? What is the metric that you would use to measure and determine viral growth?Discuss

Instructions
This is a take home exam, with access to book
Your objective is to write a semi-structured extended essay following the conventions discussed in out last session: theoretical support, example, and reflection.
Extended means between 400 and 500 words plus appendices PER ANSWER. Only word files (No PDF or PP). As a rule of thumb, you can use up to 50 % of the space in Theoretical support and 25 % for example and reflection respectively
You are expected to provide references to complete your arguments. You can naturally refer to the textbook and class notes.
You can use graphic support within space limits and following referencing rules.
. Submit your answers clearly outlined with titles and in one single file.

Questions
Q1. What is the so-called first step in Neil Patel´s8-step methodology in Growth Hacking? Why is this step determinant to the success of the next steps? What is the metric that you would use to measure and determine viral growth?
Theoretical Support + Example + Reflection

Q2 Explain the meaning of Fader´s cardinal rule “Not all customers are created equal” according to the ideas analysed in class. What is the difference between customer service and customer centric strategies? In your example and reflection, comment on why CRM is a central element of a successful CCS/CCM strategy?
Theoretical Support + Example + Reflection

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