Discuss the impact of changing structure of the age population of Baby Boomers and GenXers in customer spending and buying behaviour. Why is this trend important to marketers?

Purpose ; this assignment is designed to assess your level of knowledge of the key topicscovered in this unit.Unit Learning Outcomes Assessed;

1.Evaluate theoretical knowledge of Marketing.

2.Analyse marketing and practical knowledge of Marketing Principle in the diagnosis oforganisational issues and the formulation of appropriate marketing strategies

3.Apply theoretical and practical knowledge of Marketing Principles in the diagnosis oforganisational issues and the formulation of appropriate marketing strategies

4.Demonstrate research skills, showing initiative in consulting the academic literature andintegrating fresh ideas into the discourse in preparation for life-lonhg learning

5.Demonstrate the capacity to write persuasive reports containing soundrecommendations, in preparation for their career in businessDescription; Each week students were provided with three tutorial questions of varying degreesof difficulty.

These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorial are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection oftutorial questions covered over Week 2 to Week 11 inclusive.

It is important when you answer the questions, you do not just copy and paste the answers fromother sources, but rather, try to paraphrase it and provide reference (in-text referencing) to youranswers. All references must be listed appropriately at the end of the report using Havardreferencing style.The question to be answer are;

Question1)Describe the characteristics of Generation Z. What differentiates GenZers from othe rdemographic groups, such as Baby Boomers, Generation X and Millennials?

Discuss the impact of changing structure of the age population of Baby Boomers and GenXers in customer spending and buying behaviour. Why is this trend important to marketers?

 

Question2Week11TutorialQuestion-Lecture11(11marks)

Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand that you are familiar with to illustrate.

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