The price-aggressive discount format, popularized by chains such as Aldi, Lidl, Primark and even H&M is very successful in many European economies. Its success is a major source of concern for traditional retailers, Cleeran et al (2008). Evaluate their appeal to consumers and the threats they pose to the traditional retail infrastructure.

The price-aggressive discount format, popularized by chains such as Aldi, Lidl, Primark and even H&M is very successful in many European economies. Its success is a major source of concern for traditional retailers, Cleeran et al (2008). Evaluate their appeal to consumers and the threats they pose to the traditional retail infrastructure.

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