In order to persuade an audience, you need to understand them.How do they experience this issue? Does itimpact their personal lives, professional lives, relationships? Or is there some other impact?

You will take your research and work from projects 1 and 2(adding to themas necessary) and write an argumentfor a specific stakeholder.

The audience for this essay is a specific stakeholder of your choice. The audience you choose and the purpose you want to achieve will be highly influenced by each other. For example, if you want a group to act, you will have a much easier time arguing if you choose a stakeholder who already that the problem needs to be solved.

On the other hand, if your audience doesn’t agree that this issue is a problem, you need to focus your argument on convincing them that it is indeed a problem.To best achieve your purpose(persuasion) with your audience (a particular stakeholder), you’ll need to:•Carefully consider which stakeholder will need to hear your argument.

•In order to persuade an audience, you need to understand them.

oWhat do they knowabout your issue? What do they not know?

oHow do they experience this issue? Does itimpact their personal lives, professional lives, relationships? Or is there some other impact?

oAre they causing the problem, contributing to it, receiving the negative effects, or do they have the potential to solve the problem?

oHow do they feel about this issue? Do they see it as a problem? Or are they benefitting from it somehow?

oWhat beliefs or values impact their opinions about this issue?

oWhat do you have in common with your audience? oWhere do your opinions and the audience’s opinions differ?

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