Write a 2,000-word report on the way in which people’s preferences and choices may vary by the way in which a question is presented, and on the evidence suggesting people’s preferences are unstable and may be constructed at the time of elicitation.

The government is doing some market research on the public’s preference for different options in combatting a public health crisis. However, they have found that different ways of presenting their questions have led to radically different responses from the public.

They have commissioned you to write a 2,000-word report on the way in which people’s preferences and choices may vary by the way in which a question is presented, and on the evidence suggesting people’s preferences are unstable and may be constructed at the time of elicitation.

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