1. description 2. outlook and 3. preparation
For the description part, you will describe the career field in general, the significance of the field to the world, why it might appeal to people.
For the outlook part, you will look at what types of companies or organizations are related to sports marketing, the types of specific positions/jobs that make up the field, the challenges that people in sports marketing face (this could be daily sales related challenges, or big picture challenges–think COVID’s impact on sports).
And then for the preparation part, you will write about how someone would prepare to enter the field–what classes you would take, what internships to apply to, what people to talk to, etc.
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