Main Objective of the assessment
In this assignment, you need to demonstrate an in-depth understanding of the international strategy of the company as well as the theories covered in the lectures.
You are expected to use relevant materials from a range of sources, including textbooks, journal articles, conference proceedings etc. when formulating your assignment.
Description of the Assessment
You are required to collect the secondary data from a real-life company which has internationalized (operated in more than two countries), and answer the following questions:
1.Provide evidence to prove that the chosen company is internationalised.
2.Draw on theories learned from this module and collect secondary data of the chosen company, to focus on one of the following areas to illustrate
its international strategy:
• Cultural difference management,
• CSR
• Entry mode choices,
• Balancing the tension between globalization and localization
3. Looking in the future, how the chosen company could improve in their international strategies, why?
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