How may the segments of the external environment be used to identify threats and opportunities to Sturm, Ruger & Company. Which of the threats might cause you the greatest concern if you were one of the company’s shareholders?;
When he launched the company, which business-level strategy did Bill Ruger adopt, and why did he do so? What are some of the risks the firm might face by continuing to follow this strategy?; and,
Compare and contrast Sturm, Ruger & Company with its two largest rivals, American Outdoor Brands Corporation and Remington Outdoor Company. After conducting this analysis, what strategic recommendations would you make to Ruger?
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