Critically evaluate and discuss Amazon’s value proposition from the consumer’s perspective for both the e-commerce (retailing) and cloud services.

Read the article „Can Amazon keep growing like a youthful startup?” by The Economist.

Critically evaluate and discuss Amazon’s value proposition from the consumer’s perspective for both the e-commerce (retailing) and cloud services.

Applying the relevant economic frameworks from class, critically analyse and discuss the two main markets Amazon serves. From a strategic standpoint, would it make sense to separate the two businesses?

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