Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Provide a reflection and address the following questions:
Why are integrated marketing communication plans so important to marketers?
What are the benefits and challenges of implementing an IMC?
What are some primary benefits of advertising online?
If “company A” has developed a new beverage product known as Akamu, for satisfying human thirst, what are some of the major advertising decisions this company can create in order to promote Akamu the new product?
For assistance with reflective writing, read How to Write a Reflective Paper.
The Portfolio Assignment entry should be a minimum of 500 words and up to 750 words. Use APA citations and references if you use idefktas from the readings or other sources.
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