Consider how copyrights are exploited in a visual context. Research and source a television or online advertisement of your choice and analyse the following: 1. How is the music used? Is it foregrounded or underscored?Explain

 

Consider how copyrights are exploited in a visual context. Research and source a television or online advertisement of your choice and analyse the following:

1. How is the music used? Is it foregrounded or underscored?

2. Has the original recording been adapted in any way e.g. have the lyrics been changed to reflect the product?

3. What emotive effects are the producers hoping to achieve?

4. Can you suggest an alternative piece of music and why?

 

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