The Effect of Social Media Marketing on Consumer’s Perception of Exclusivity in the Luxury Fashion Industry. A Case Study of Social Media in Indonesia.
How is the concept of luxury and exclusivity in Indonesia different from those of the developed markets?
How is the intensive and widespread social media marketing in Indonesia influencing perceptions on exclusivity amongst Indonesians?
Is there a difference in perception of luxury goods between men and women?
To what extent can luxury fashion brands use social media marketing strategies without diluting the Indonesian consumers’ perception of exclusiveness?
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