Feel free to use class-note materials and textbook for citations. How long should it take to answer each question?
Assignment Questions:
Based on your understanding of the article “Marketing Myopia”, would you say that Netflix’s view of their business is myopic? Why or why not?
Based on class discussions, what is the “product” offered by Netflix? You must answer this question from a marketing perspective only.
How could Netflix adapt its advertising to reflect different cultures when targeting Canada’s growing ethnic population?
Based on your experience, would Netflix be able to use “the birds of a feather” approach to segmenting markets of young students?
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