From the point of view of a franchisor critically assess two advantages and two disadvantages of franchising as a growth strategy?Explain and analyse three qualities that a franchisor should look for in potential franchisees for their firm.

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Becarful refer to page 10 and onwards. It is the individual report.

Question 1: Franchising Essay (2500 words)

Write an essay with the following title:-

One of the growth strategies a small business might consider is becoming a franchisor.

From the point of view of a franchisor critically assess two advantages and two disadvantages of franchising as a growth strategy?

In addition, explain and analyse three qualities that a franchisor should look for in potential franchisees for their firm.

Your answer should be written as an essay with a length of 2000 words.  Remember that when writing an essay you should include an introduction and conclusion and you should only use headings occasionally in your work.

 

 

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