Create a marketing plan for British Airways against a real context, that identifies the market segmentation and target market selection process.

Create a marketing plan for British Airways against a real context, that identifies the market segmentation and target market selection process. The marketing plan needs to identify the process for setting goals and objectives, situational analysis tools and techniques, creating a marketing strategy and allocation of resources and monitoring and control measures to demonstrate that the market strategy and plan has met its objectives. This plan must be for British Airways

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