Reflecting back to Module Two on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.

Reflecting back to Module Two on the historical factors that contributed to change in the market segment and the current factors that you identified in your PEST analysis, what one factor is likely to cause another change in the future that may represent a market opportunity? Explain your rationale.

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