Using the 4P framework, evaluate the intended marketing strategy of Barbour and suggest viable alternatives for either the: Men’s ‘Gold Standard’ range or the women’s ‘Barbour by ALEXACHUNG’ range’.

Essay Question: ‘Using the 4P framework, evaluate the intended marketing strategy of Barbour and suggest viable alternatives for either the: Men’s ‘Gold Standard’ range or the women’s ‘Barbour by ALEXACHUNG’ range’.

Last Completed Projects