Identify a Differentiation Strategy that is used by a specific business and explain what it is about their product or service that is a differentiator.

Description

For this Discussion Thread you are to identify a Differentiation Strategy that is used by a specific business and explain what it is about their product or service that is a differentiator.

 

For instance:

Popeye’s produced a new chicken sandwich that was far more successful than even their own company expected. As a result, it depleted their supply chain rapidly and soon led to a stock out. When they replenished their supply chain and launched their second introduction they gave Chick-Fil-A a run for their money!

Starbuck’s has a wide variety of Bistro coffee flavors that are not the lowest cost product. They are able to differentiate themselves from the competition by offering so many flavors and made to order coffees.

 

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