The purpose of this assignment is to examine a business organization through a sociological lens. Students will apply the concepts of the McDonaldization of Society, rationalization, alienation, and the “iron cage” to a business of their choice.
Task:
After reading about George Ritzer’s concept of the McDonaldization of society, think of another example (organization) besides the fast food industry where you believe this concept may be applied. Several good examples may be Amazon.com, Walmart, or General Motors.
First, in your own words, explain McDonaldization, including a discussion of the dimensions Ritzer outlines (efficiency, predictability, calculability/quantity, nonhuman technology, control). Use your organization as an example.
Describe how each of dimensions of McDonaldization applies to your organization. Also discuss what might be the advantages and disadvantages of each dimension for the organization
Provide some comments on the significance of McDonaldization for your example.
Do you believe McDonaldization makes the organization you observed operate better or not? Why or why not? Define and describe the concept of the “irrationality of rationality” and describe whether or not this concept is seen in your selected organization. Why or why not?
Provide some concluding comments on the significance of McDonaldization in society. How might McDonaldization lead to Marx’s concept of alienation?
Describe how the McDonaldization of society may lead to Weber’s concept of the “Iron Cage.” Do you see McDonaldization as a positive in our current society? Why or why not? Is McDonaldization in any way beneficial for your own social experiences?
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