Explain and Evaluate Bowman’s Strategic Clock and Ansoff’s matrix. Discuss how both tools can be used together and the benefits of this.

Write an individual essay addressing the following questions:

A. Explain and Evaluate Bowman’s Strategic Clock and Ansoff’s matrix. Discuss how both tools can be used together and the benefits of this. (900 words – 50 marks)

B. Apply Bowman’s Strategic Clock to a business of your choice that operates within the UK and assess their current UK market position. Identify and outline any feasible alternative strategies available to them to grow the business. (900 words – 50 marks)

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