Assess the attractiveness of the UK market for further growth and identify the potential benefits that can be derived from a further worldwide expansion.

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QUESTION 1:

Assess the attractiveness of the UK market for further growth and identify the potential benefits that can be derived from a further worldwide expansion. The assessment should consider the impact (negative or even positive for some industries) that Covid-19 global pandemic brought along with its implications to the national economies worldwide including the UK one.

(40 marks)

The company is examining the possibility to expand further worldwide in one specific country first [i.e. could be one of the BRICS countries (Brazil, Russia, India, China, South Africa), could be one of the N11 ones (Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, Turkey, South Korea, and Vietnam) or could be any other country worldwide that provides potential for expansion there] and the company’s CEO would like to seek your advice about the feasibility for entering that new country.

You are required to examine the following aspects of internationalisation and provide recommendations based on the analyses you have carried out:

(a) Suggest only one country to enter and based on thorough analysis provide the rationale for choosing this country for international expansion. (40 marks)

(b) Suggest Corporate Social Responsibility (CSR) initiatives for the investment. For instance, Business Ethic issues (i.e., employment practices, environmental degradation, human rights, corruption) or any other related CSR initiative should be suggested here as an advice to the CEO. (20 marks)

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