1.750 – 1000 word report on marketing planning.
2. Leaflet on marketing planning for small rural enterprises
Details.You have been appointed as Rural Business Development Officer for your local county LEADER company. One of your
key roles is to educate small rural businesses about marketing planning. THE CEO of the Leader company has asked you
to concentrate your efforts on making small rural businesses more aware of the importance of drawing up a marketing
plan. He has asked you to compile a short report for him on the relevance of marketing planning for small rural
enterprises and prepare a leaflet on marketing planning that he plans to distribute to artisan food producers, activity
providers, tourism enterprise operators and other rural businesses at a forthcoming event.
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