Read the following paper and answer two questions in your own language.
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008), “A room with a viewpoint: Using social norms to motivate environmental conservation in hotels.” Journal of consumer Research, 35(3), 472-482.
Based on the article, how might social norms influence environmental conservation?
Based on the article, how might managers utilize such knowledge to promote environmental conservation?
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