Case study Organisation: Aldi entitled:
The Aldi effect: How one discount supermarket transformed the way Britain shops. “When Aldi arrived in Britain, Tesco and Sainsbury’s were sure they had nothing to worry about.
Three decades later, they know better.” (Rice, 2019)
This assignment requires you to study the attached Case Study, research further and undertake critical analyses of the current business environment along with its strategic capabilities. Based on the outcome of your analyses, you are then required to propose and justify future strategic choice(s) for Aldi.
Below are the links to both the text and podcast versions of the case study:
The Aldi effect: how one discount supermarket transformed the way Britain shops | Aldi | The Guardian
PODCAST
The Aldi effect: how one discount supermarket transformed the way Britain shops – podcast | News | The Guardian
Your brief includes a critical examination of the company’s current strategic plans and practices. In addition, you are required to suggest a comprehensive and justifiable strategic plan for adoption and implementation in the future. Your strategic plan must be informed by relevant referenced academic theories, Aldi Corporate information, and any other appropriate sources. You are, therefore, required to undertake the following tasks and produce a Report for Aldi’s Chief Executive Officer addressing relevant strategic management issues:
QUESTIONS:
1.Critically analyse the balance of deliberate and emergent approaches to strategy formulation that has been adopted by Aldi in the past.
Discuss the extent to which that balance has been appropriate and explain why? Recommend and justify how you believe that balance should be transformed for the future.
What support is required to promote the development of the recommended balance of organisational strategies and plans? (1000 words)
2. Critically assess the major macroenvironmental and industry issues that Aldi has faced in the past. Evaluate Aldi’s responses to the major macroenvironmental and industry issues.
How effective have those responses been? Identify and explain the impact of major macro- and competitive environmental issues currently facing Aldi that need to be reflected in the company’s future strategy? (1000 words)
3. Using Porter’s Value Chain framework, critically analyse Aldi’s strategic capability. What linkages in the Value Chain does Aldi manage particularly well? With the aid of the VRIO framework, assess the sustainability of Aldi’s strategic capability. (1000 words)
4. Critically analyse Aldi’s previous strategies using Porter’s Generic Strategy framework, and the Ansoff Matrix. To what extent are these strategies appropriate for the future?
Analyse the approach to internationalisation that Aldi has adopted and assess the extent to which that approach has been appropriate, and explain why? (1,000 words)
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