An Analysis on Special Tourism Interest Company: TUI Musement (TUI group).
1. How might the company be termed special interest? Linking your discussion to a standard definition e.g. Novelli (2007) AND Akinchi & Kasalak (2016)
2. How, according to Douglas & Derrett (2001) might this product be described as being complex?
3. Identify the reasons for the growth of your example of SIT. Linked your discussion to ‘macro’ and ‘micro’ socio-economic factors (PESTLE).
4. Who has the responsibility for providing this particular type of product or service and to whom? (examine who are the typical SIT service providers for your chosen product and what might be their consumer profile?)
Is your product/company sustainable and how?
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