Prepare a brief description of challenges or disadvantages in the proposed digital technology application and approaches to overcome the challenges.

1.2 Brief review on existing literature and practice on applications of relevant digital technologies to service oriented businesses, to identify benefits and challenges (disadvantages) in those applications. (maximum 400 words)

1.3 Analysis and discussion on proposed digital technology application to the business case: (maximum 1000 words)

• Database design (presentation of the structure of a relational database with defined relationships between data tables) for data management of the EXISTING business model in the case, with explanations to your design consideration when necessary.

• Description of PROPOSED application of digital technology (or technologies) to the given case for improvement/innovation, supported with a graphical illustration (system structure with the applied technology and related data/information flows in the business process).

• Discussion of potential innovation and value added by your PROPOSED application of the digital technology to the business case.

• Brief description of challenges or disadvantages in the proposed digital technology application and approaches to overcome the challenges.

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