Description
The Lego Group believes its optimal target audience is young boys. Who do you think the company’s secondary optimal target audiences might be?
What social media marketing efforts might help the company reach those other audiences?
Material:
Hassan, S. S., & Craft, S. (2012). Examining world market segmentation and brand positioning strategies. The Journal of Consumer Marketing, 29(5), 344-356. Retrieved from ProQuest Central
Shaw, A. (2011). Market segmentation and the impact of online media. Journal of Medical Marketing, 11(3), 254-262.
Foster, M., West, B., & Francescucci, A. (2011). Exploring social media user segmentation and online brand profiles. Journal of Brand Management, 19(1), 4-17.
Prajogo, D. I., & McDermott, P. (2011). Examining competitive priorities and competitive advantage in service organizations using importance-performance analysis matrix. Managing Service Quality, 21(5)
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