In Chapter 5, we talked about the marketing environment. Choose three of the macroenvironmental factors and explain the tremendous increase in cheating.

The assessment is a two-page paper (single-spaced, 1” margins, your name and section number on one line at the top of the page, one page per prompt).

You will use your marketing knowledge and your sense of community to answer the two prompts that follow (each should be one page).

 

1. There are four influencers of consumer behaviour. Choose three and describe how could deter the act of cheating on our campus.

 

2. In Chapter 4, conscious marketing discusses how different stakeholders are impacted by business decisions.

Choose two stakeholders in the community (other than students) and address how they are ethically and emotionally impacted when cheating occurs on your campus.

In Chapter 5, we talked about the marketing environment. Choose three of the macroenvironmental factors and explain the tremendous increase in cheating.

Be specific in ways that the macroenvironmental changes have contributed to an increased rate of cheating.

One page per this prompt.

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