Description.
Title:
“Critically evaluate alternative uses for a visitor attraction / venue to address seasonality / generate additional revenue”
Guidance:
Choose either a UK venue or UK visitor attraction that you are familiar with.
Introduction
Briefly tell about your chosen venue / visitor attraction. Identify the challenges that this venue / visitor attraction is facing (e.g. seasonality, unused capacity…).
Alternative uses for a visitor attraction / venue
Discuss 2-3 possible alternative uses for a visitor attraction / venue.
Include answers to the following things:
1) what exactly are you suggesting;
2) why do you think it is going to work;
3) what are the managerial implications for your suggestions.
You can be creative and include photos / videos.
Conclusion
Critically evaluate which of your proposed scenarios would be the most appropriate for your chosen visitor attraction / venue.
Last Completed Projects
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