Explain, using examples, how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.

Purpose and Techniques of Marketing Communications.

Section 1 –

P2 – Discuss how ethical and legal issues affect a marketing communications strategy.

M1 – Assess the importance of effective communication and choice of media in the overall marketing communications strategy of a business.

D1 – Evaluate the extent to which ethical ad legal issues impact on the choice of a marketing communications strategy.

Section 2 –

P3 – Explain, using examples, how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.

M2 – Compare how two contrasting businesses use marketing communications techniques to raise awareness and boost revenue.

D2 – Evaluate the success of the marketing communications strategies used by two contrasting businesses.

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